Typ09 Conference Program


2010
Program, 5.25" x 5.25"
MASTERING TYPE: The Essential Guide to Typography for Print and Web Design, USA, 2012

This is a program of AtypI's typography conference, The Heart of the Letter, held in Mexico in October 2009. In order to emphasize both the venue and the characteristics as a type conference, the program was designed having woodtype, which was often used in Mexican posters from the 19th century, as a theme. Typefaces, symbols, and layouts from woodtype posters were reinterpreted, and the paper and the colors also were deliberately chosen to have "Mexican-ness." Unlike the existing programs where everything is in one packet, each day’s schedule is separated in this program so that users do not have to take the whole packet, but, instead, can take only the day of their interests with them.